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Featured Author:
Tom Henricksen
Tom Henricksen
Author of Cracking the Career Code

Cracking the Career Code is a 98-page paperback self-help/leadership book.

In Cracking the Career Code, Tom Henricksen provides insight for navigating the post-high school path. He lays the groundwork for making career choices that match the talents and interests of the student with a profession that will lead them down the road to success and fulfillment. His straightforward advice covers finding work that ignites passion, performance, and the ability to profit from meaningful work.

Partnership Publishing
BookPress Publishing versus Traditional Publishing

The publishing industry has vastly changed over the years. Large, traditional publishers will seldom flex their marketing muscle for a specific title and now expect authors to promote and market their own books in addition to writing them. So why only receive 10% on sales when you have to do the bulk of all the work yourself? This page provides a comparison between the BookPress partnership publishing model and the model used by traditional publishers.


Distribution and sales through Traditional Publishing occur primarily within four categories: Amazon 35%, Barnes & Noble 18%, Independent Bookstores 8%, and Miscellaneous Retail 39% (includes Target, Walmart, Cosco, Sam’s, Airports, etc.)(1). Traditional Publishers have exceptionally strong distribution networks with all forms of wholesalers and retailers. Books that are deemed to be potentially strong sellers (bestseller track) or have already shown demonstrated sales (and/or are already qualified as a bestseller) will definitely benefit from their networks.

However, a new unproven book will only be guaranteed a place on Amazon (BookPress Publishing books also appear on Amazon) since Barnes & Noble will only provide shelf space if they have evidence a book will sell. Shelf space is very limited for the tens of thousands of books coming out each year. Even if your book is granted shelf space, it will only remain for a maximum of a few weeks unless sales justify otherwise. Unless you are a bestselling or proven author or have enough support to convince the miscellaneous retailers to display your book (again, for only a few weeks unless sales dictate otherwise), your book will never appear there.

If your goal is to convince a Traditional Publisher to both carry and support your book, most authors are typically better off beginning with Partnership Publishing. By utilizing your own personal distribution network, you will create a sales history that can be used as evidence of the book’s future potential.


Traditional Publishers will typically support new books with adequate marketing dollars only if they believe the book has serious sales potential. Thus, proven, established authors are more likely to receive this marketing support rather than new, unproven authors. Even if they do market your book, it will only occur for a short period of time after which you will be responsible for your own marketing. Ultimately, 99% of your book’s success will hinge on your willingness to keep promoting it through social media, blogs, interviews, speaking, etc. BookPress Publishing does not directly market or promote your book,* however, we will assist you in your efforts through a variety of services and support including market planning, creation of marketing materials, advertising, etc. Regardless of publisher, you will more than likely be required to promote the book yourself.

*BookPress Publishing will occasionally provide promotional opportunities through conferences, tradeshows, and book expos.


Once you sign a contract with a Traditional Publisher, you give up most of the control of your book including editing, design, distribution, etc. In fact, while they own the copyrights to your book during the contract period, they don’t even have to actually publish it or it can take an exceptionally long time to do so. At BookPress Publishing, you retain full control of all aspects related to your book. In addition, we will provide coaching and guidance throughout the process to ensure your book results in a quality product.


Traditional Publishers typically take 12-18 months (or longer) to complete a book. At BookPress Publishing the production duration directly depends upon your goals and how much time it requires you to respond to rewrites, approvals, information requests, etc. However, most books at BookPress Publishing are completed within 3-9 months.


Traditional Publishers will occasionally provide advances (but typically not for new, unproven authors). Royalty amounts from Traditional Publishers usually range from 8-15% (10% typical) for print and 20-25% for ebooks (there is little to no cost to a Traditional Publisher for ebooks, yet they take 75-80% of the profits). At BookPress Publishing, we are a flat-rate, partnership publisher and take NO profits from the sales of your book. Thus, all sales revenue from your BookPress book goes directly to you.


A first-run of a 1000 copies are printed/sold of your new 128-page book...

BookPress Publishing:

COST/INVESTMENT: $7.00 per hardback copy (typical first run cost that includes editing, design, illustration, ISBN, LCCN, CIP Block, formatting and printing (reprints are typically 50-60% cheaper per unit––cost depends on a variety of factors including actual page count, number of edits beyond the first two, hardback versus soft cover, etc.)

At $19.95 per copy (representative retail price for a new hardback), you will need to sell 350 copies at full retail to break even. If the remaining 650 copies are sold at full retail, the result is approximately $13,000 in profit potential (however, some of the 650 are frequently given as samples, used as a promotional tool to sell a speaking engagement, or are sold at a lower wholesale amount for resale thus lowering this amount).

Traditional Publisher:

COST/INVESTMENT: None (includes editing, design, illustration, ISBN, LCCN, CIP Block, formatting and printing). Publisher covers initial costs.

At $19.95 per copy (representative price for a new hardback), books will be sold at a wholesale rate of approximately $12.00 per copy (60% of retail). If you receive a typical 10% royalty, you will receive $1.20 on each book sold. Therefore, to receive the same profit potential ($13,000), the publisher would have to sell over eleven times the amount (11,000 copies) which would put you into a bestseller status for most book listings (minimum 10,000 copies sold). Also, for a Traditional Publisher to continue promoting your book, most of these copies must be sold within a few weeks. Does your book have bestseller appeal?


Like Traditional Publishers, BookPress Publishing uses professional editors and you will receive no less than 2-3 multiple edits. Also, other professionals will be looped in to provide fresh reads of your book including feedback.

(1) Reach, K. (2013, March 19). Independent bookstores doing better than ever in 2012. Retrieved December 8, 2014, from the Melville House Publishing website: http://www.mhpbooks.com/independent-bookstores-doing-better-than-ever-in-2012