The publishing industry has changed drastically over the years. The days of large, traditional publishers offering huge advances and flexing their marketing muscle for new books are rapidly winding down as the market shifts toward smaller, flexible independent publishers (similar to the music and movie industries). Large publishers today survive on a handful of hits while most books flounder with less-than-stellar sales. If you are lucky enough to receive a publishing agreement from a large, traditional house, the general expectation is that authors will still promote and market their own books in addition to having written them. So, why only receive 10% on sales when you have to do the bulk of the work yourself? Below is a comparison between the BookPress partnership publishing model and the model used by traditional publishers.